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Nov 27, 2023

PetSafe Celebrates National Dog Day with Jessica Simpson and Brandon McMillan

Jessica Simpson, Penny and Brandon McMillan In celebration of its 25th anniversary, PetSafe is rolling out an all-new dog park contest called PetSafe Unleashed. To kick off the new contest, PetSafe

Jessica Simpson, Penny and Brandon McMillan

In celebration of its 25th anniversary, PetSafe is rolling out an all-new dog park contest called PetSafe Unleashed. To kick off the new contest, PetSafe hosted a pop-up PetSafe Unleashed Dog Park experience at the Century City Mall in Los Angeles with celebrity dog lovers Jessica Simpson and dog trainer and former host of the CBS show “Lucky Dog” Brandon McMillan on Aug. 25. The PetSafe Unleashed dog park event showcased fun, interactive elements one lucky community will win as part of the PetSafe Unleashed Dog Park Contest running through Dec. 5.

For one day, PetSafe team transformed the Century City Mall into the ultimate dog park, with a variety of features and activities for pups and their people to enjoy together—and pet owners directly inspired everything about PetSafe’s Unleashed Dog Park. PetSafe conducted a national survey of dog owners discover what they would most like to see in their dream park. Then they put all those elements together in one place to create the world’s most wag-worthy dog park experience, company officials reported. These included dedicated areas for small and large dogs to explore, multiple water features, canine agility courses, professional dog training sessions, fun photo opps galore and PetSafe gifts for every pup to take home with them.

“Our pup is such a special part of our family. I partnered with PetSafe because of their important mission to keep pets safe, happy and healthy,” Simpson said. “I love seeing my dog, Penny, having fun and making new friends in this amazing dog park. I am excited to announce that starting today people can go to petsafeunleashed.petsafe.com and enter to win one of these same parks for their own community and furry friends to enjoy."

The event is just the beginning of the all-new PetSafe Unleashed Dog Park Contest. Since 2011, PetSafe’s Bark for Your Park program has supported more than 80 dog parks in 40 U.S. states, totaling over $1.65 million in contributions. As PetSafe turns 25, the company is committed to creating the happiest dog park experience anywhere with PetSafe Unleashed, officials said.

“At PetSafe, we come to work every day thinking about how we can make the world a happier place for pets and people,” said Karla Attanasio, global director of PetSafe brand. “We’re thrilled to announce PetSafe Unleashed as our latest initiative to help introduce more communities to the carefree fun, new friendships, and unforgettable memories that only a PetSafe Unleashed Dog Park can provide.”

The PetSafe Unleashed contest is officially open now and through Oct. 15, folks across the U.S. who are interested in bringing the ultimate dog park experience to their community can submit an entry to win. Finalists will be selected by the PetSafe team and announced on Oct. 31. Then dog lovers around the country will be invited to vote daily Nov. 1-30 for their favorite finalist community to win a new PetSafe Unleashed Dog Park with their very own opening event like the one in L.A. The winner will be announced on Dec. 5.

As part of the program, the PetSafe team also be selecting 25 previous Bark for Your Park winners to receive a PetSafe Unleashed upgrade package for their existing PetSafe dog parks.

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